Written at 1 November, 2015 2:01:00 AM by Evagelos Varvitsiotis
    • In the past 10 years, many companies - especially tech-based firms serving B2B markets - have seen a large shift away from working with customers directly to leveraging channel partners. This has created many advantages, but at the same time has put a strain on IT systems to track and manage these channels. The result is a fuzzy understanding of what's actually happening in the channel and ultimately, revenue loss. An evolution in channel data information management is required.
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