When you want to increase revenues, you look to your sales team first, right? You rely on them to talk to prospects, get signatures and close deals. While your direct sales effort seems like the easiest way to meet your goals, there are other strategies you might be overlooking. If the goal is to boost company earnings, you might actually have a secret weapon outside the sales team: a partner channel. By partnering with companies that offer complementary products or services to your own, you can increase your sales activity, drive new revenues and customers, and more easily capture opportunities you may not have been exposed to.