Written at 26 January, 2016 6:35:00 AM by Evagelos Varvitsiotis
    • Your customer-relationship-management (CRM) and sales-force-automation (SFA) systems have been in place for over a decade, and your marketing group relies heavily on analytics from the marketing automation system you implemented a few years ago. As an IT professional, are you feeling that your sales and marketing groups should be “set” for a while?
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