Darling Today, Nemesis Tomorrow triadmarketingservices.com
Written at 1 March, 2016 6:57:00 AM by Mantzikos Christos
    • In many companies a multi-tiered distribution system (Brand – Distributor – Dealers) has a holy reverence. Some think of it as a competitive advantage while others consider it a core competency where entry barrier for a new entrant is huge as the channel is built over time.

      However, the early benefits that quickly come with having a multi-tiered channel distribution system can quickly degenerate into a complex array of sales and distribution challenges. Especially when the management is only focusing on one benchmark – sales.
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