Written at 3 March, 2016 2:52:00 PM by Evagelos Varvitsiotis
    • With the rise of content marketing as a primary way to engage the target audience and drive sales, channel marketing is also evolving rapidly. A decade or two ago, channel marketing pretty much meant running events (for recruitment, training and lead generation) and giving away market-development funds to those who knew how to leverage them.
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