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Written at 17 March, 2016 5:40:57 AM by Evagelos Varvitsiotis
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    • Whenever I’m developing a Go-To-Market strategy for an IT product or service, my top goal is to find the most effective way to reach the target customers and achieve the business growth objectives. While considering the various single or multi-channel distribution options, I have to consider multiple factors, such as what will drive the fastest revenue growth, maximize customer success, and build a sustainable business.
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