Written at 31 March, 2016 9:19:00 AM by Mantzikos Christos
    • Today’s buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. The evolution of the buyer’s journey is leading to enormous changes in the channel and the channel marketing support that vendors provide. The digitally connected customer is driving a whole range of behavioral changes between vendors, partners and end-customers, especially when dealing with how end-customers obtain information and purchase products.
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