Written at 13 May, 2016 3:18:00 PM by Elias Ndreu
    • In channel sales partnerships, just like in romantic relationships, sometimes it’s hard to be the first to say “I’m serious about you.” No one wants to run the risk of unrequited feelings. But the first person to express the depth of their connection is often the one who pushes the relationship forward. Think of your channel sales relationships as long-term commitments—don’t be afraid to tell your partners how important they are. Using a sales channel incentive program and the four-step process described in this article, you can be on the way to solidifying mutually lucrative, long-lasting channel management strategies.
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