Written at 19 May, 2016 9:56:00 AM by Elias Ndreu
    • Some vendors and observers call the channel a “lead-generation engine,” denoting the power of partners to create sales opportunities and drive net-new revenue.

      But that’s simply not the case. It never has been, and people making the assertion know it. In the same breath, they’ll also bemoan the poor marketing and sales skills of channel partners.
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