GlobalWebIndex combines the world’s largest ongoing study on the digital consumer with powerful analytics to serve as the leading provider of audience profiling data to the global marketing industry.
With a panel of over 18 million connected consumers, spanning across 44 countries and covering over 25,000 data points, we are helping to re-engineer audience-centric marketing for the digital age.
Part of our vision is to make our data as accessible as possible, which is why we deliver it in a powerful, intuitive and revolutionary analysis platform. Our global client base of industry-leading marketers rely on our data to harness a deeper understanding of their digital consumers, quantifying their behaviors and perceptions in an effort to drive marketing that works. With the ability to explore in-depth insights specific to their audiences, build custom audiences and run tailored queries, GWI users also benefit from access to an exclusive library of expert reports and content to guide their targeting and to keep up to date with fast-moving trends.
Our mission is to quantify the perceptions and behaviors of every connected consumer on the planet, using reliable data that reflects real people. As part of this, we are continuously innovating to enrich our Core data set, blending both active and passive data to provide marketers with insights they can trust.