Overview:
Imagineer Customer Experience is a management consulting and professional services firm focus on customer experience and customer relationship management. Imagineer is an American firm headquartered in Miami, Florida with offices in the U.S., Mexico and Costa Rica. The firm provides customer experience approach to create strategies, processes, digital experiences, and digital transformation.
Consulting services
Imagineer provides customer experience consulting services. The firm's view is that it is not possible to improve a customer's experience without understanding the business processes that affect that experience, so consultants apply customer experience design and customer experience architecture design. based on diagnosis, processes, automation, methodologies and a map of experiences.
A typical Imagineer contract can last from three to twenty-four months and involves three to six Imagineer consultants. An engagement is typically managed by a generalist who covers the region in which the client is headquartered and specialists who have industry or functional experience. Unlike some competing consulting firms, Imagineer funds consulting projects.
Business Practices:
Strategy Services: Business strategy services for understanding the buyer persona, customer journey, moments of truth, value proposition to the buyer persona.
Business Processes and Customer Processes: Specialization in the understanding of the processes that negatively or positively affect a customer's experience.
Advisory Services: Monthly advisory services focused on meeting the daily needs of directors of commercial areas such as marketing, sales and customer service.
Digital Transformation: Process automation and digital transformation services. The firm has partners such as Adobe, Salesforce and HubSpot.
Imagineer Enterprise Learning
CX Labs is part of the Imagineer Customer Experience strategy to transfer knowledge to companies regarding the best practices in Customer Experience.
Imagineer Digital Ventures partners with companies to research, design and launch new products and services.
Associations:
Business Partners are companies that provide functionality that complements the capabilities of Imagineer Consulting Services. Its products are certified and supported in the customer experience market. These partner companies include Adobe, Salesforce, HubSpot, and Liferay.