SmilePass Ltd



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SmilePass enables organisations to create trusted communities with their customers, suppliers and employees. Our SaaS biometrics as a service platform enables our clients' customers to register their unique biometric profile in the client backend. This unique biometric profile is then used to verify any transactions in the customer journey to reduce fraud, improve security and build customer insight. Customers register and verify using our mobile app. We are most accurately described as B2B2C.

Our focus sectors currently are logistics, ticketing and event management as well as insurance. We also support Know Your Customer (KYC) requirements and have the ability to support remote KYC to improve efficiency.

We are a well funded start-up based in London and channels are a big part of our go - to - market strategy. Our MVP will be live end January 2018 and we are now actively looking for good quality sector specific as well as geographic specific resellers or VAR's as well as to partner with cyber and security consultants. We want to build strong relationships with our partners and support them well and are therefore likely to choose to work with a limited number of partners initially. When our SDK is fully developed, we would like to partner with development partners.


Resellers/VAR's: Should have a sector specialisation or will be focused on a specific geography (or both). Must have proven success in selling SaaS solutions to enterprise clients and therefore have an existing sales team and capability. After initial training and with the sales and marketing collateral we provide, we expect our VAR's to build their own pipeline, close deals and manage the simple implementation and on-going customer relationship in exchange for a 50% share of the revenue. We are open minded on who contracts with the end customer. At this stage we don't have tiers in our partner program. We would like every VAR to be a "gold" partner.

Consultants: Our consulting partners are likely to be experts in cyber security, fraud reduction, KYC or related areas. We don't care how large or small these consultants are. They do though need to have an existing client base in which they hold strong senior executive relations. The consultants need to be enthusiastic about technology and how it complements the work they're doing with their customers. We are open to an agreed revenue share with consulting partners but mindful of the fact that most consultants need to be seen to be objective when they recommend technology.

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1 Knightsbridge, Knightsbridge, London, SW1X 1HQ


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